A MOVING, BREATHING GUERRILLA CAMPAIGN
Curated & executed by Byron Spencer
Sticker Book Tag is a living and moving form of guerrilla advertising built for the streets — and the internet.
We call it PHYGITAL.
At its core: a one-of-one physical sticker book that Byron Spencer carries everywhere, in his backpack, on shoots, DJ sets, travels, castings, and in his network of skaters, creatives and collaborators. The stickers move through real life, not algorithms.
This isn’t forced influencer content, it’s culture-first, organically seeded through Byron’s world. Stickers are handed out on the fly, traded, tagged on the streets, handed to skaters, stylists, models, DJs, designers, friends of friends — wherever the day goes. Each sticker placed becomes a small pulse in the bigger network.
Every drop and tag is documented and fed back into a private Sticker Book Tag WhatsApp chat, where your team can tap into content drops directly. Byron also organically pushes select content through his @spencernotspencer platform, building natural, low-pressure momentum. As this builds, we’ll fold in occasional cross-collabs, contributors, and international drops, Seoul, Cairo, Paris, wherever Byron’s world and network takes it next, through also collaborating with the many people he has met online.
What makes this concept exciting is its long game: We’re not creating disposable content. We’re building a permanent collectible, a growing book of tags, moments, images and brand energy that keeps expanding organically over time. Each new sticker is celebrated like a collectible card — adding visual weight, graphic richness and culture to the book and the community.
THE VIBE:
Guerrilla energy > forced influence.
Street culture > content culture.
Slow build > cheap hype.
THE DEAL IS SIMPLE
PACKAGE 1
[$175 AUD]
Covers custom sticker production + domestic postage.
500 stickers (15x5cm)
*International shipping costs will vary per location.
PACKAGE 2
[$500 AUD]
Covers Sticker Book Tag campaign alignment, network spread, content drops delivered to you via WhatsApp, and ongoing integration into Byron’s personal creative world.
This is brand seeding for the real world. Tangible. Visible. Shareable. And always moving.
